Ocean Spray Cranberries, Inc . . .
In 1983, at a town meeting in the Town of Plymouth, the town decided to deny a request from Ocean Spray to allow them to expand their office facility on the waterfront. Subsequently, Ocean Spray made the decision to search for a new world headquarters and they chose to interview several real estate firms to assist them in this project. Jack Conway asked Tony Massimino to join him in making a presentation to the firm. Hired to find them a site for their new headquarters, Jack Conway asked Tony to direct this search.

Massimino walked and reviewed 182 sites throughout Southeastern Massachusetts and finally assembled 18 individual parcels to create their 350 acre campus in Lakeville/Middleboro. To make the site a reality, Tony was able to obtain municipal sewage from the Town of Middleboro and municipal water from the City of Taunton since neither was available at the chosen site. Through a diligent public relations campaign, Tony obtained the necessary zoning changes to make the site a reality in the Town of Lakeville and the new headquarters was built.

When the Plymouth landlord refused to release Ocean Spray from their remaining lease, and after a major real estate firm had failed to sub-lease their 80,000 sq. ft. facility on the Plymouth waterfront, Massimino was then hired as Ocean Spray's exclusive consultant to build to suit, sub-divide, and sub-lease the Plymouth facility until their lease expired. Tony was ultimately able to sub-lease 98% of the facility and yet keep their Cranberry World Museum in place.

As Ocean Spray's lease expired, they then asked Tony to find a new site in Plymouth for their museum. They ultimately purchased a site with parking at the entrance to the waterfront for the museum, which later management decided to move to Carver, and the Plymouth site has now been sold.